Resume
Experience
2019 - Present
GROWTH MARKETER
FoodRazor
Singapore
Overlooked the entire marketing for the global SaaS tech company.
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Conceptualised and executed multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
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Created content to be distributed on blogs, social media platforms, and EDMs to establish FoodRazor as a thought leader in the F&B industry: 3 Webinars and 50+ blog posts.
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Overlooked the participation of virtual events (Hospitality Unites, Accounting Technicians Ireland, SHAPERz, Xero Roadshow)
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Developed and executed paid digital marketing campaigns to generate interest from potential clients for 10 regions.
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Established strategic partnerships with local and overseas relevant parties (RAS, R&CA).
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Created & managed website & landing pages.
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Produced and executed monthly EDM campaigns on Mailchimp and Wix.
2017 - 2019
SOCIAL MEDIA, MARKETING INTERN
Aresa Beauté
Singapore
Produced media kits, marketing campaigns, content for SNS and blog for 20+ Korean and Taiwanese brands including Dear Dahlia, Lilybyred, Klavuu, W.Lab and WellDerma.
Created media kits to be sent out to businesses and influencers.
Liaised with retail stores like Watsons and Sasa for partnership marketing opportunities and exclusive distribution rights.
Mar - Aug 2015
MARKETPLACE INTERN
ZALORA
Singapore
Worked with the Regional Marketplace team and supported in the daily activities for Sales, Marketing and Fashion Styling. Supported improvement and implementation of reports sent daily, weekly and monthly to all ZALORA local teams.
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Created fashion trend reports and graphics distributed fortnightly for seller relations in all operating countries.
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Collaborated with CMO team to produce and disseminate EDMs weekly.
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Communicated with interns in other countries to disseminate information from the regional headquarters.
Education
2015 - 2019
NATIONAL UNIVERSITY OF SINGAPORE
Bachelor of Social Sciences (Hons.)
Singapore
Majored in Communications and New Media where I had exposure to multiple disciplines.
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I chose to focus more on:
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Design courses with basic knowledge on Visual Design, UI/UX Design and Web Development.
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Photography and video production courses
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Campaign planning and management course
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Was involved in the design and production of the Sheares Hall yearbook in 2016.
Mar - Jul 2018
HANYANG UNIVERSITY
Exchange
Seoul, Korea
Immersed myself in the Korean culture by being a part of the Exchange Buddy Program and also improved conversational Korean skills.
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Took courses on Cultural Crossings, Media Discourse.
Professional skillset
Entrepreneurial Mindset
Project Management
Teamwork & Collaboration
Digital Analytics
Email Marketing
Search Engine Optimisation
Content Marketing
Copywriting
Languages
English (native)
Chinese (proficient)
Korean (Topik 4)
Japanese (basic)
Software
Microsoft Office
Adobe Photoshop
Final Cut Pro
Figma
Pipedrive
Mailchimp
Wix
Google Analytics